Coors Light
Refresh Your World
Coors Light tasked us with creating a TV campaign that highlighted the product's intrinsic values for the multicultural consumer, but rather than taking the usual route and listing boring RTBs out of context, we decided to go about it in a different way in order to connect with a consumer who isn't easily swayed by terms like "cold-filtered" or "sessionable." So we created a parallel between those intrinsic values and culturally relevant storylines. The result are the two TV spots below, which became so successful that Coors Light decided to kill their general market campaign and run these instead.
When we heard that LinkNYC was turning a bunch of old pay phones in New York City into free, multifunctional Wi-Fi stations, we jumped at the opportunity to be one of the first brands to take advantage of the new platform. With our reFRESH music program already in place, we came up with a unique way to connect the brand to urban millennials by offering consumers a fresh take on a music scene staple, the mixtape.