GM
Chevrolet
Back when gas prices were hitting record highs, consumers developed a strong animosity for vehicles that gobbled too much of it, favoring the more fuel-efficient Japanese brands and hating on their American counterparts. Thankfully, during that time, Chevrolet was rolling out a new line-up of some of the most fuel-efficient vehicles in their categories. So we responded to the hostile environment with a print campaign aimed at smoothing things out between consumers and the at the time unavoidable need for gas.
Print campaign for the launch of the Chevrolet Cobalt
Translation: “Get Noticed”