Courvoisier

We pitched, won, and transformed a brand that had lost its luster and was struggling to stay relevant in a highly contested category despite its long-standing tradition of meticulously producing one of the best-regarded cognacs in the market.

To relaunch the brand, we tapped into its heritage and its commendable history of sticking to a set of unwavering principles which were instrumental in making it the world's most-awarded cognac house. With the Honor Your Code campaign we transposed that heritage into modern culture and managed to regain the brand's status in the category, increasing sales by 15% during its first year. The campaign continued to evolve as we formed new partnerships that helped us tell different, culturally relevant stories which resonate with the consumer.